UI Design
UX Design
copywriting
A dynamic branding transformation of the gelato + sorbetto brand, Talenti. As a team, we developed a new logo. I created the new Website + Social Media branding campaign for Talenti's new branding.
Talenti is a gelato & sorbetto brand founded in 2003 by Argentinian native Josh Hochschuler, rooted in crafting Old World style gelatos and sorbettos. Talenti prides themselves in quality, using only the highest quality of ingredients from all over the world.
To create a rebrand that emphasizes Talenti’s good intentions, attention to quality of gelato & quality of life, and allow consumers to be more in touch with themselves through Talenti.
Isolation, most of the time is considered a negative experience and can cause people to feel anxious and overwhelmed with the thought of being alone.
Talenti’s rebranding embodies the idea of familiarity and the positive experiences people have in solitude, using serene motifs to emphasize this idea.
Copywriter & UI Designer
4 months, 2020
Figma, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects
Narayani Leonardo
Jeonghyun Park
I performed empathy interviews in order to get an insight into the thoughts and feelings of people. This way I can take human psychology into account when creating the brand made for people. I asked people a series of questions, and they told their stories, feelings, and experiences. I gathered data and information from their answers and non-verbal cues like their facial expressions and body language.
"how do you feel when you eat ice cream?"
"what was your first experience with ice cream?"
"in what instance would you eat ice cream?"
For Talenti, the world would be a better place if people can embrace a new found freedom with moments of peace and self-reflection.
The Sage:
One of wisdom, knowledge, and power;
a seeker of truth
Transparent gelato for standard lives.
To wholesome, simple-living, self-improvers, who are feeling overwhelmed and fearful because of isolation, Talenti is the effortless gelato brand, that wholeheartedly uses simple and resourceful ingredients, so you can enjoy the new found moments of peace and self-reflection.
EMPATHETIC: We value the freedom to self-reflect and enjoy the special moments
HUMBLE: We appreciate being the standard for gelato
CLASSIC: We provide familiarity and particularity
PEACEFUL: We deliver gelato that’s effortless, pleasant, and soothing
The various diverse flavors of Talenti are represented with printing press style ingredient imagery. This ties back to the artisanal, yet traditional way of Talenti's practices for appreciating a better quality of life.
Created functional, creative experience for users on the website and turn a brand into something emotional, a brand that people can go to during tough times.
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