360 advertising

| UI Design | UX DESIGN |


A 360 campaign to attract audiences back to an entertainment venue post pandemic. We wanted to get people excited about visiting Radio City Music Hall, since it lacked audiences alongside many other theaters around New York City during the pandemic.

Radio City Music Hall is a performing arts venue within Rockefeller Center in Midtown Manhattan. Annually, Radio City Music Hall hosts the famous Christmas Spectacular Starring the Radio City Rockettes®.


People have safety concerns in attending public venues after pandemic.


An AR integrated poster night-time scavenger hunt called, “Destination at Dusk”. The hunt leads people through NYC to Radio City Music Hall. People approach the posters, scan, and through the RCMH AR App on their phone, they will follow the path to the next poster; once completed, all participants will receive a souvenir postcard with a scratch off code to enter for a chance to win tickets to The Rockettes Christmas Spectacular, the first 100 people will also receive access to an exclusive RCMH NYE speakeasy.

my role

UI Designer & Art Director


1 month, 2021


Figma, Adobe Illustrator, Adobe Photoshop

“Radio City Music Hall was designed as a palace for the people, a place of beauty where ordinary people could see high-quality entertainment.”

brand research

radio city music hall

Owned by MSG Entertainment, Tishman Speyer
Midtown Manhattan in Rockefeller Center; New York, New York
Architect: Edward Durell Stone (architect), Donald Deskey (interior designer)

Known as the Showplace of the Nation, home of the Rockettes, known for its annual Christmas Spectacular, it’s the largest indoor theatre in the world, 1979 designated a Historic Landmark, NY critic said, “...the new Music Hall needs no performers.” about Deskey’s interior design.

SHOWS - Music, comedy, theater/arts: Grammy Awards, Tony Awards, Daytime Emmy Awards, MTV Video Music Awards; TV shows: AGT, The Today Show, Late Night with Jimmy Fallon; Sports: NFL Draft 2006 & 2014, boxing 2000 & 2013; Movies: 1933-present more than 700 movies have premiered here; such as 101 Dalmatians, Mary Poppins, King Kong, Breakfast at Tiffany’s, To Kill a Mockingbird.

Opened: Dec. 27, 1932
Capacity: 6,015


Owned by Empire State Development/Brooklyn Events Center
Brooklyn, NY
Architect: AECOM (Ellerbe Becket)

SHOWS - Sports: Basketball, Ice Hockey, Boxing, Wrestling, MMA, Gymnastics, E-sports; Comedy; Music: Justin Bieber, The Weeknd, My Chemical Romance, Elton John, etc MTV Music Awards 2013, 2021.

Opened: Sept. 21, 2012
Capacity: 19,000


Well known for basketball, Location in the heart of Brooklyn, easy to navigate inside, Large in size


Wasn’t originally built for hockey so there have been complaints about seating and ice quality, seats 201-204, 228-231 named “worst seat in American sports” by Business Insider, Complaints: Customer Service, cleanliness, acoustics, pricy concessions.

Owned by Paramount Group
Midtown West, Broadway; New York, NY
Architect: Ralph Alswang

Broadway shows: Wicked

Opened: Nov. 28, 1972
Capacity: 1,933


Well known for their showing of Wicked The Musical by Winnie Holzman, people express their great experiences at the theater with its museum-like themed interior, reflective of Wicked’s storyline, home of the Theatre Hall of Fame.


Customer service treats customers poorly; they have been reported to be rude, use vulgar language, and seem unhappy.

Owned by Unification Movement/Unification Church (led by Sun Myung Moon)
Midtown; New York, NY
Architect: Oscar Hammerstein I

SHOWS - Music: Luther Vandross, Mariah Carey, Guns N’ Roses, Britney Spears, Orchestra performance, Rock/Bands, David Bowie, Louis Tomlinson, etc. Theatre/dance: Dance Gavin Dance, etc. Events: Wrestling WWE, nightclub, bar, etc.

Opened: 1906
Capacity: 2,200 (reception/theatre style), 1,000 (seated dinner), 3,500 (standing concert)


Versatile space that triples as event space/ballroom, live music concerts, and production spaces, there are no bad seats according to customers, security is friendly and accomodating.


No assigned seats even though the ticket says so, the line to enter is unorderly and long wait times, bad management.


Due to the pandemic people have been forced to social distance and isolate causing high levels of FOMO and unstable mental health.

People like having the option of staying at home or going out, they don’t like being forced to stay inside because of the pandemic.

Research has revealed a link between social isolation—along with negative emotions such as loneliness that often accompany it—and poor health, both mental and physical.

It’s a natural desire to want connection; unconsciously or consciously.

Vintage styles are very in right now especially in fashion and furniture, buying vintage also supports local and independent businesses, and is eco friendly.



The social media posts would be posted a few weeks in advance to the hunt. We wanted photos of the city from ants point of view as if the consumer is on the hunt in the city. The perspective highlights the point of view that is so often ignored.


1920s modern art deco themed posters will be scattered on sides of buildings around Manhattan. They will attract passerby after dusk due to the glow-in-the-dark nature of some key words in the message of the poster. People who look closely will notice a scannable QR code which will prompt them to start the scavenger hunt.

ar app

The social media posts would be posted a few weeks in advance to the hunt. We wanted photos of the city from ants point of view as if the consumer is on the hunt in the city. The perspective highlights the point of view that is so often ignored.

social media



ar app prototype video


Created an intriguing, current experience for consumers to come back together through the mix of technology and in-person solutions.